by Marilyn Jenkins | May 11, 2026 | Blog
The Hidden Layer of Your Law Firm’s Website When you look at your law firm’s website, you see high-resolution photos, compelling copy, and calls to action. But when an AI model—like Google’s AI Overviews, ChatGPT, or Perplexity—looks at your site, it sees a mountain...
by Marilyn Jenkins | May 11, 2026 | Blog
The Engine of Local SEO: Velocity Over Volume One of the biggest misconceptions in legal marketing is that the firm with the most reviews wins. In the age of AI and Google’s 2026 local algorithm, that is no longer true. What matters now is Review Velocity—the...
by Marilyn Jenkins | May 11, 2026 | Blog
The “City Page” Trap For years, the “standard” SEO advice for law firms was to create a separate page for every surrounding suburb. You’ve seen them: “Car Accident Lawyer in [City A],” “Car Accident Lawyer in [City B].” The problem? These pages...
by Marilyn Jenkins | May 11, 2026 | Blog
The Multi-Attorney Dilemma For firms with 2+ attorneys, a common question arises: “Should our individual lawyers have their own Google Business Profiles (GBP), or does that compete with the firm’s main listing?” At Law Marketing Zone®, we call this...
by Marilyn Jenkins | May 10, 2026 | Blog
Spring in Houston, Texas, brings warmer days, busier roads, and more events across the city. From local festivals to school breaks, people are moving more throughout May and early June. That shift does not just change daily routines, it affects how and when people...
by Marilyn Jenkins | May 5, 2026 | Blog
If you think social media is about posting inspirational quotes, stock photos, or the occasional “we won a case” update, think again. That’s not marketing. That’s noise. A stellar social media campaign for your law firm isn’t built on guesswork or trends. It’s...
