The Leadership In Law Podcast,
A Global Top 2.5% Podcast!
Welcome to the Leadership In Law Podcast with host, Marilyn Jenkins! Cut through the noise. Get actionable insights and inspiring stories delivered straight to your ears – your ultimate podcast for navigating the ever-changing world of law firm ownership.
In each episode, we dive deep into the critical topics that matter most to you, from unlocking explosive growth to building a thriving team. We connect you with successful law firm leaders and industry experts who share their proven strategies and hard-won wisdom.
So, whether you’re a seasoned leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.
S04E168 Active Listening & Communication for Growth with Arlene Cohen Miller
S04E168 Active Listening & Communication for Growth with Arlene Cohen Miller
If your negotiation style “works” but leaves everyone tense, resentful, or exhausted, it’s costing yo more than you think. We sit down with Arlene Cohen Miller, an AV Preeminent ® Rated Attorney, ICF-certified professional coach, and CEO of Jewel Consultancy, to unpack what real executive presence looks like in the legal world and why it’s the fastest path to trust when conversations get hard.
We get practical about negotiation skills for lawyers that aren’t taught in law school: active listening as a trainable skill, asking open questions that surface the real bottom line, and using reflection to help people feel seen and understood. Arlene explains how “win at all costs” can damage long-term client relationships, referral networks, and your reputation with other attorneys you will absolutely meet again. We also talk about emotional intelligence in leadership, staying steady under pressure, and how boundaries protect your time, energy, and integrity without turning you into someone you’re not.
We also zoom out to law firm culture, psychological safety, and associate retention. Arlene shares why one-time seminars rarely change behavior, what ongoing coaching and CLE-integrated practice can look like, and why turnover is so expensive that culture becomes a business strategy, not a perk. If you want to lead with courage, confidence, and calm assurance, this conversation gives you a clear place to start today.
Reach Arlene here:
https://jewelconsultancy.com
https://www.instagram.com/jewelcoach2/
https://www.linkedin.com/in/arlene-cohen-miller-jd-pcc-54435b59/
https://youtube.com/@arlenecmiller
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
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The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E167 Three Levels of Connection to Save Your Marriage with Dr. Lee Baucom
S04E167 Three Levels of Connection to Save Your Marriage with Dr. Lee Baucom
Marriages do not usually fall apart in one dramatic moment. More often, they get quietly put on hold while life feels urgent: building a practice, chasing deadlines, raising kids, paying bills, and keeping everything moving. We sit down with Dr. Lee Baucom, a marriage coach and creator of the Save the Marriage System, to name that pattern clearly: the “pause button marriage” and the slow drift into disconnection that can leave two good people feeling like roommates.
We dig into the practical framework Lee uses with thousands of couples worldwide, including the three levels of connection that tend to fade first: physical connection (loving touch beyond sex), emotional connection (feeling seen and supported), and spiritual connection (shared values, hopes, dreams, and fears). Once you can identify what is missing, you have clear targets for rebuilding, without trying to fix everything at once or forcing a big emotional “breakthrough” conversation that the relationship cannot hold yet.
The most surprising takeaway is also the most hopeful: you do not need your spouse fully on board to start improving the marriage. Because a marriage is a system, one person can change their steps and shift the dance. We talk about signs the relationship is drifting, how resentment builds from unprocessed hurt, and how to stay motivated using values-based reasons that last longer than fear. Lee also shares simple daily habits, like consistent “one-way” connection texts, that rebuild trust over time.
Reach Dr. Lee here:
http://UnPauseYourMarriage.com
http://SaveTheMarriage.com
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E166 Changes in the Legal Profession in 50+ Years with Mark C. Zauderer
S04E166 Changes in the Legal Profession in 50+ Years with Mark C. Zauderer
The fastest way to lose your edge as a lawyer is to shrink your world down to a screen and a timesheet. We sit down with Mark C. Zauderer, a veteran New York trial and appellate lawyer known for high-stakes business and commercial litigation, to unpack what actually builds a lasting legal career: real training, real relationships, and the courage to bet on yourself.
Mark shares the leadership journey behind his book, “Counsel, The Courtroom Is Open,” including the moments that pushed him to finally write it, the formative experiences that shapes his confidence, and the practical reality of starting a boutique litigation firm ith no money, no clients, and a whole lot of belief. We talk candidly about business development for lawyers the old-school way: bar associations, CLEs, community visibility, and becoming someone other lawyers trust with referrals.
We also dig into the harder questions law firm leaders wrestle with right now: how remote work changes mentorship, why billable hour pressure can warp incentives, and what gets lost when the “profession of law” starts acting like the “business of law.” Mark explains a simple but powerful boundary in legal ethics and client service, where the client decisions end and lawyer judgment begins, then zooms out to justice as a human system of resolving conflict through courts, arbitration, and mediation.
Reach Mark here:
https://www.markczauderer.com/
Book Mentioned: https://amzn.to/4unrLF6
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E165 Private Aviation as a Strategic Business Tool with Dave Coleman
S04E165 Private Aviation as a Strategic Business Tool with Dave Coleman
Private aviation is often dismissed as a luxury, but Dave Coleman, president of Coleman Jet Solution and a pilo with 35 years of experience, explains why many law firms view it as a strategic tool. We discuss how private flying can save time, improve productivity, and provide confidentiality while traveling.
Dave also breaks down which firms benefit most, covering use cases like trial travel, expanding into new markets, and reaching cities with limited airline access. He explains how different aircraft fit different missions and why choosing the right plane matters financially.
We also explore practical decisions like chartering versus ownership, what a proper feasibility study should include, and the common mistakes first-time buyers make. Dave shares why unbiased technical, financial, and regulatory guidance is essential before committing to aircraft access.
If you’re curious whether private jet charter or private aircraft ownership fits your firm, listen, share this with a partner, and leave a review so more law firm owners can find it.
Reach Dave here:
https://www.colemanjets.com/
https://www.linkedin.com/in/david-coleman-05730217/
https://twitter.com/ColemanJetSales
https://www.facebook.com/Coleman-Jet-Solutions-100400065793228
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
BONUS: The Authority Era: Why AI Is Changing Legal Marketing Forever
BONUS: The Authority Era: Why AI Is Changing Legal Marketing Forever
For more than twenty years, legal marketing has revolved around one question: Where do I rank?
But something fundamental has shifted. Your future clients are no longer typing keywords into a search box and choosing from ten blue links. They’re opening ChatGPT, Gemini, Claude, and Google AI, and simply asking who they should hire.
And here’s the uncomfortable truth at the heart of this episode: your firm can have a beautiful website, strong rankings, and thousands of dollars in monthly marketing spend, and still be completely invisible the moment someone asks AI for a recommendation.
Marilyn has spent the last year studying exactly how AI decides which firms to recommend, running visibility audits for firms across the country, and testing what actually earns a firm a seat at the table in this new era.
What she’s discovered should get every law firm owner’s attention.
In this episode, Marilyn explores:
- Why AI is not just another search engine — and the critical distinction that explains why so many good firms are struggling to be found
- The one phrase that captures everything about this shift — and why it changes how you should look at your website starting today
- Why some of the most successful, established firms in their markets aren’t being mentioned by AI even once — and what those firms are missing
- The difference between publishing content and building authority — and why one compounds while the other quietly expires
- The concept that Marilyn believes is the single most misunderstood idea in legal marketing right now — and why getting it right can transform your entire marketing ecosystem
- What happened to one firm’s website traffic and AI visibility just weeks after implementing this approach (the numbers are worth hearing)
- Why the future may belong not to the firms with the biggest budgets — but to the firms willing to become the best teacher in their market
The bigger idea: This isn’t about chasing another algorithm or learning another marketing hack. Algorithms change. Authority compounds. And the firms that commit to becoming the most trusted resource in their market won’t just earn better rankings — they’ll become the firms that both Google and AI recommend for years to come.
Whether you’re building a firm you intend to run for decades or one you hope to sell someday, this conversation reframes your website, your content, and your marketing as something far more valuable than you may have realized: an asset that keeps working long after you’ve built it.
You will not look at your website the same way again.
A free resource for listeners:
Marilyn has created a practical checklist called “Five Things I Do For My Clients To Improve AI Visibility in Google AI and ChatGPT” — based on the real audits her team performs for law firms across the country. Download it completely free at 5things.lawmarketingzone.com
Ready to build a law firm that’s positioned to win — no matter how your clients search?
Your marketing is only one part of a truly wealth-generating law firm. To turn visibility into signed clients, and signed clients into a firm that runs and grows without consuming your life, you need the right strategy, systems, and support behind it.
Download Marilyn’s free guide, “Five Things I Do For My Clients To Improve AI Visibility,” at 5things.lawmarketingzone.com.
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E164 Virtual Executive Assistants For Business Growth with Gina Cotner
S04E164 Virtual Executive Assistants For Business Growth with Gina Cotner
Your calendar is packed, your brain is louder than your inbox, and somehow you’re still the one chasing updates. That’s not a workload problem, it’s an ownership problem. Marilyn Jenkins sits down with Gina Cotner, founder and CEO of Athena Executive Services, to unpack what changes when you step delegating tasks and start delegating responsibility to a high-caliber executive assistant.
We dig into the mechanics of accountability, including the simple but often avoided question: “When will that be done?” Gina explains how strong executive assistants help drive accountability, protect a law firm owner’s time, and support better delegation through systems and clear communication.
We alsso discuss practical ways to document repeatable processes using Loom, Zoom recordings, and voice notes, along with how Athena vets and matches virtual executive assistants. Gina shares why trust and partnership matter just as much as admin skills, and how starting with just a few hours a week can create momentum for better follow-through and fewer bottlenecks.
Reach Gina here:
https://www.athenaexecutiveservices.com/
https://www.linkedin.com/company/athena-executive-services/
https://www.instagram.com/athena_executive_services/
https://www.facebook.com/AthenaVirtualAssistants
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E163 Community Networking to Grow Your Firm with Anderson Franco
S04E163 Community Networking to Grow Your Firm with Anderson Franco
He used to defend insurance companies. Now he helps injured people take them on, with a calm approach that gets results. We sit down with California personal injury Anderson Franco, founder of Anderson Franco Law, to unpack what he learned during seven years in insurance defense and how that insider knowledge changes everyting on the plaintiff side, from evaluating liability to presenting evidence in a way an insurance adjuster can act on.
We also get real about what clients actually need right after an accident: clear expectations, steady communication, and a roadmap that makes the personal injury process feel less intimidating. Anderson shares how he texts clients, uses templated letters, and prepares people for major milestones like depositions and settlement demands. Because most clients have never been part of a legal claim, we focus on the practical habits that build trust and reduce stress.
A major part of Anderson’s practice is serving Spanish-speaking clients in the San Francisco Bay Area. We explore access-to-justice challenges, Spanish-first legal education on social media, and the systems and grassroots marketing strategies helping his solo firm grow.
If you care about law firm leadership, client experience, and building a referral-driven practice, this conversation will sharpen your playbook.
Reach Anderson here:
https://www.andersonfranco.com/
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E162 Animal Cruelty’s Connection to Domestic Violence & More with Joyce Glass
S04E162 Animal Cruelty’s Connection to Domestic Violence & More with Joyce Glass
Animanl cruelty is often dismissed as “someone else’s problem,” but it frequently overlaps with violence in the home. Attorney Joyce Glass joins us to discuss the legal and human realties behind cruelty investigations and why they can serve as early warning signs for abuse.
Joyce shares how a dog named Lucy led her into animal protection work and how her advocacy now includes legislation, law enforcement partnerships, and courtroom work. We also discuss policy efforts like banning roadside animal sales and the broader issues tied to them, including fraud, public health risks, and sick animals being sold to families.
We also explore the connection between animal abuse and interpersonal violence. Joyce explains why cross-reporting between animal control and social services matters, what warning signs neighbors should notice, and what goes into building a strong animal cruelty case, from evidence collection to veterinary forensics and proper charging decisions.
If you care about community safety, criminal law, animal welfare, or building better systems through collaboration, this conversation will give you clear next steps and a framework you can share.
Reach Joyce here:
https://www.jmgpclaw.com/
https://www.linkedin.com/in/joyce-glass-7708b1158/
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E161 CopyCatch to Stop eCommerce Infringement Profitably with Alan Li & Nicholas Lee
S04E161 CopyCatch to Stop eCommerce Infringement Profitability with Alan Li & Nicholas Lee
Copycats do not just steal a product. They steal momentum, cashflow, and confidence. When Alan Li’s e-commerce brand went viral during COVID, hundreds of counterfeit and knockoff listings appeared across Amazon and other marketplaces, undercutting price and pulling sales away fast. The worst part was not only the revenue drop, but watching stolen photos and even cause marketing get reused by strangers who faced zero real consequences.
We sit down with Alan and his attorney, Nicholas Lee, an intellectual property and business lawyer with more than 20 years of experience, to explain what actually works when DMCA takedowns turn into whack-a-mole. Nick breaks down Schedule A cases in plain English: how one lawsuit can name dozens or hundreds of online infringers, why these cases often focus on foreign sellers, and how tools like injunctions and potential asset freezes can create real deterrence. We also dig into how to think about an enforceable IP portfolio, including trademarks, copyrights, patents, and trade secrets, so your brand has teeth when it is time to act.
Then we get practical about speed and scale. Alan and Nick explain how Copycatch uses AI and automation to find sellers, expand target lists across platforms, and build consistent evidence packages that can cut early-stage legwork dramatically, helping firms take on more IP enforcement work and helping brands protect future sales. If you care about e-commerce brand protection, Amazon counterfeit enforcement, and AI legal tech, this conversation lays out the strategy.
Reach Alan & Nick here:
https://copycatch.ai
alan@copycatch.ai
nick@copycatch.ai
Law Firm Marketing Fix
Fix Your Law Firm’s Marketing in 10 Simple Steps
Download Your Free Checklist -> https://fix.lawmarketingzone.com/
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
S04E160 Empathy, Culture, & Strength for a Successful Firm with Megan C. Kiefer
S04E160 Empathy, Culture, & Strength for a Successful Firm with Megan C. Kiefer
“All-gas no-brakes” sounds like a slogan until you hear what it looks like in real cases. We’re joined by Megan Kiefer, a Louisiana trial attorney known for relentless advocacy, a client-first philosophy, and a courtroom reputation that helps her team recover serious value for people who are having the worst day of their lives.
Megan shares the leadership story behind her firm’s growth, from taking an out-of-state job to escape nepotism, to traveling the world on a shoestring budget, to coming home and transforming a family practice into a thriving plaintiff-side personal injury and high-stakes litigation shop. Along the way, we dig into what actually drives results: preparing for trial at the beginning, pressing discovery, telling a client’s story with clarity, and earning the kind of credibility that insurance companies cannot ignore.
We also get specific about law firm culture, retention, and sustainable leadership. Megan explains why she hires for values, pays over market to keep A-players, and protects the client experience at every step. She’s candid about boundaries and lawyer mental health too, including taking real vacations, deleting email apps, and normalizing “I’m not available” so you can show up at your best in court and at home.
On the marketing side, we talk law firm branding, Google Local Services Ads, SEO feedback loops, and why “database reactivation” and an authentic newsletter can outperform louder tactics.
Reach Megan here:
https://www.kieferlaw.com/
Instagram: @kieferkieferlaw; @mylawyermegan
https://www.linkedin.com/in/meganckiefer/
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Leadership In Law Podcast with host, Marilyn Jenkins
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My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
Ready to Attract Better Clients and Scale Your Firm?
Top law firms aren’t guessing with their marketing — they’re using clear strategy and consistent execution to dominate their markets.
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