by Marilyn Jenkins | May 11, 2026 | Blog
The Engine of Local SEO: Velocity Over Volume One of the biggest misconceptions in legal marketing is that the firm with the most reviews wins. In the age of AI and Google’s 2026 local algorithm, that is no longer true. What matters now is Review Velocity—the...
by Marilyn Jenkins | May 11, 2026 | Blog
The “City Page” Trap For years, the “standard” SEO advice for law firms was to create a separate page for every surrounding suburb. You’ve seen them: “Car Accident Lawyer in [City A],” “Car Accident Lawyer in [City B].” The problem? These pages...
by Marilyn Jenkins | May 11, 2026 | Blog
The Multi-Attorney Dilemma For firms with 2+ attorneys, a common question arises: “Should our individual lawyers have their own Google Business Profiles (GBP), or does that compete with the firm’s main listing?” At Law Marketing Zone®, we call this...
by Marilyn Jenkins | May 10, 2026 | Blog
Spring in Houston, Texas, brings warmer days, busier roads, and more events across the city. From local festivals to school breaks, people are moving more throughout May and early June. That shift does not just change daily routines, it affects how and when people...
by Marilyn Jenkins | May 8, 2026 | Featured
Introduction: The Death of the Generalist Law Firm Website For decades, the goal of legal marketing was simple: build a website, buy some keywords, and wait for the phone to ring. That era is officially over. Today, the legal consumer journey has moved from the...
