by Marilyn Jenkins | May 12, 2026 | Podcast
S04E153 Becoming a Biz Dev Rainmaker with David H. Freeman Rainmaking doesn’t fail in law firms because lawyers are lazy or “not salespeople.” It fails because most firms treat business development like an event instead of a system. We talk with David Freeman,...
by Marilyn Jenkins | May 11, 2026 | Blog
The Perfection Paradox Every managing partner wants a perfect 5.0-star rating. It feels like the ultimate proof of quality. However, in 2026, a “perfect” score is often a red flag to both savvy clients and sophisticated AI algorithms. Consumer data shows...
by Marilyn Jenkins | May 11, 2026 | Blog
The “Three-Mile” Ceiling In the world of the Google Map Pack, proximity is king. Google’s primary goal is to show the user the most convenient result. For many law firms, this creates a “Proximity Trap”—you might rank #1 for “litigation...
by Marilyn Jenkins | May 11, 2026 | Blog
The Reporting Problem Most law firms are drowning in useless data. Monthly reports from agencies are often filled with “vanity metrics”—impressions, general clicks, and keyword rankings for terms that don’t actually drive cases. You might be ranking...
by Marilyn Jenkins | May 11, 2026 | Blog
The Hidden Layer of Your Law Firm’s Website When you look at your law firm’s website, you see high-resolution photos, compelling copy, and calls to action. But when an AI model—like Google’s AI Overviews, ChatGPT, or Perplexity—looks at your site, it sees a mountain...
