by Marilyn Jenkins | Jun 23, 2025 | Podcast
S02E77 Winning SEO In a Saturated Market with Lindsey Busfield Lindsey Busfield, VP of Optimize My Firm, shares her journey from managing Amish chicken farms to becoming an SEO strategist for some of the nation’s most powerful law firm websites. With...
by Marilyn Jenkins | Jun 23, 2025 | Blog
Let’s cut the noise. You’re a lawyer trying to grow your firm, and everywhere you turn, someone’s pitching you the next “must-have” marketing method. Emails, blog posts, even those dry CLE talks, they’re all telling you to get online or get left behind. Here’s the...
by Marilyn Jenkins | Jun 22, 2025 | Blog
Google Business Profile, often abbreviated as GBP, has become an important tool for businesses, including law firms, to establish a strong online presence. In a city like Houston, where countless legal services vie for attention, having an optimized GBP can set your...
by Marilyn Jenkins | Jun 19, 2025 | Podcast
S02E76 Building a Profitable Firm in a Crowded Market with Nick Spetsas & Charles Buist What does it take to build a thriving law firm from scratch in one of America’s most competitive legal markets? For Nick Spetsas and Charles Buist, the journey...
by Marilyn Jenkins | Jun 17, 2025 | Podcast
S02E75 Level-Up Your Team with Traci Austin Traci Austin brings her two decades of HR leadership expertise to tackle one of the most challenging aspects of law firm management: leading diverse teams effectively without micromanaging. Her refreshing approach...
