S04E170 Improve Your Negotiations Using The Formula of The 3 R’s with Lynn Price

Negotiation gets painted as pressure, conflict, and “winning” at all costs but that mindset quietly costs law firm owners money, time, and relationships. Marilyn Jenkins sits down with attorney, speaker, and negotiation expert Lynn Price, who has negotiated more than 11,000 agreements, to share a repeatable way to handle high-stakes conversations without getting reactive or giving away leverage.

We walk through Lynn’s practical “3 R’s” framework for contract negotiation and everyday leadership talks: be ready (do the due diligence, know your priorities, and define what you can trade), be relatable (build authentic connection so people actually want to work with you), and be reasonable (get creative without becoming a doormat). Lynn also breaks down her three-bucket method: have to haves, helpful haves, and hopeful haves, a simple tool that makes negotiations clearer and faster for attorneys dealing with clients, vendors, landlords, or firm hires.

One of the most useful moments is the silence strategy: make the ask, stop talking, and don’t negotiate against yourself just to fill an awkward pause. We also talk about building your “negotiation muscle” through practice out loud and low-stakes reps, plus why being a resource instead of a roadblock reduces risk and prevents disputes before they turn into litigation.

Reach Lynn here: 
https://www.lynnpriceconsulting.com/ 
https://www.amazon.com/Negotiate-Develop-Negotiation-Muscle-Workplace-ebook/dp/B07L3YC4MY/ 

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins