S02E65 Biz Law & Pro Bono to Keep Life Interesting with Elissa Hecker
What truly protects a growing business in today’s complex legal landscape? Attorney Elissa Hecker pulls back the curtain on the essential legal foundations every entrepreneur needs but often overlooks.
Celebrating 21 years as a legal solopreneur, Elissa offers a practical take on business law, guiding listeners through three key pillars: the right entity to protect personal assets, IP safeguards to grow value, and solid client agreements to avoid costly disputes.
The conversation takes an eye-opening turn as Elissa shares a little-known fact: the U.S. Copyright Office doesn’t grant federal protection to content created through generative AI prompts. This leaves businesses relying on AI-generated material potentially unprotected if their work is copied.
Beyond her expertise in business formation and IP protection, Elissa shares how dedicating a third of her practice to pro bono work—supporting groups from Dance NYC to animal shelters—”feeds her soul.” Her story shows how lawyers can blend success with meaningful impact.
What sets this episode apart is Elissa’s insight on growth: “You can do everything, just not all at once.” It’s a reminder that sustainable success takes patience and strategy.
Reach Elissa here:
https://www.eheckeresq.com
https://linkedin.com/in/elissa-d-hecker-48467711
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