S02E60 Using Social Media & Podcasting for Authority with Jon Groth

From a basement office with nothing but “a computer, a printer, and a cell phone” to a thriving personal injury practice with over 30 employees across multiple states – Jon Groth’s leadership journey offers a masterclass in law firm growth.

What does it take to build a successful legal practice from the ground up? For Jon, it began with a powerful mindset shift while still working as an associate. “I created a firm within a firm, really in my mind,” he explains, describing how he positioned himself as a leader before actually having the title. This entrepreneurial thinking laid the foundation for what would become Groth Law Firm, now celebrating its 15th anniversary.

The conversation delves into the critical distinction between “working in the firm versus working on the firm” – a perspective transformation that changed Jon’s trajectory. His approach to continuous improvement through coaching, mastermind groups, and cross-industry learning offers a blueprint for attorneys at any stage. Particularly fascinating is his advice to study how private equity has transformed industries like dentistry and HVAC to prepare for coming changes in legal services.

Jon’s social media strategy shatters conventional thinking about attorney marketing. While his firm creates legal content, some of their most successful posts show him simply fishing or discussing everyday topics, establishing the crucial “know, like, and trust factor” that breaks down barriers between lawyers and potential clients. Yet he issues a stark warning to personal injury clients: avoid social media during your case, as insurance companies will use even innocent posts against you.

Reach Jon here: 
https://grothlawfirm.com/ 
Social Media: @GrothLawFirm (IG, FB, Linkedin)
His Podcast: Yes. Groth Gets It. 
Contact: help@grothlawfirm.com