While your competitors are missing out, your law firm can dominate streaming TV advertising where your ideal clients spend hours daily.
Law Marketing Zone® has helped savvy attorneys claim their “first-mover advantage” in this explosive medium – with ROI figures that would make any legal marketer’s jaw drop.
Don’t wait! This window for maximum impact and minimum competition won’t last. Contact Law Marketing Zone® today. https://PrimeLegalAds.com
In 2020, major pay-TV providers lost over 5 million subscribers as Americans abandoned traditional cable in droves.
Today’s viewers have moved to streaming services like Hulu, Netflix, and AppleTV—consuming content on their own schedule, on their preferred devices.
This shift creates a massive opportunity for law firms:
- Nearly 4 in 5 U.S. households now have Connected TV (CTV) devices
- An estimated 820 million connected video devices are currently in use
- CTV and Over-The-Top (OTT) advertising allows precision targeting based on thousands of factors
While most attorneys remain stuck in outdated advertising channels, forward-thinking firms are capitalizing on this less competitive, highly targeted media space.
Law Marketing Zone® helps attorneys leverage this streaming revolution before competitors discover its remarkable ROI potential.
Mass Tort and PI attorneys seeking more leads must leverage OTT (Over The Top) advertising now. This emerging channel delivers precision-targeted personal injury lawyer marketing that positions your firm ahead of competitors still relying on traditional media.
Act before your competition discovers this high-ROI opportunity.
Streaming TV advertising delivers exceptional results for every consumer-focused practice area:
- Estate Planning Law
- Criminal Law
- Family Law
- Employment Law
- Bankruptcy Law
- All other consumer legal services
Law firms targeting individual clients in any specialty can leverage this precision-targeted medium to reach qualified prospects before competitors claim this space.
What is Over-the-Top (OTT) advertising?
OTT (Over-The-Top) refers to TV content streamed over the internet, bypassing traditional cable, satellite, and broadcast TV. This allows advertisers to target audiences more precisely. In the U.S., millions use streaming services like Hulu, HBO Now, Amazon Prime, and Disney+. OTT advertising delivers video ads—typically 15 or 30 seconds—while viewers watch content, similar to traditional TV commercials but with advanced targeting based on demographics, location, income, and more.
Why Should Lawyers Invest in Streaming TV (OTT) Advertising?
OTT advertising offers a powerful way for law firms to reach the right audience with precision. Here’s why it’s worth considering:
- Advanced Targeting – Reach potential clients based on location, demographics, language, and interests, ensuring your ads are seen by the right people.
- High Engagement – Unlike traditional TV, OTT ads can’t be skipped, leading to a 97% video completion rate, meaning more people actually watch your message.
- Retargeting Across Devices – Someone may see your ad on a laptop while watching Netflix, then later be retargeted on their smartphone, reinforcing your message.
- Stay Ahead of Competitors – OTT advertising is still underutilized by many law firms, giving you a chance to stand out.
- Works with Other Marketing Channels – OTT ads don’t just build awareness; they enhance the effectiveness of your other digital marketing efforts.
- Cost-Effective Alternative to TV Ads – Traditional TV ads require massive budgets, while OTT allows you to advertise without breaking the bank.
- Build Brand Recognition – Consistent OTT ad exposure helps make your law firm the first choice when someone needs legal help.
With streaming TV ads, your law firm can reach the right audience, maximize ad effectiveness, and build strong brand awareness—all at a fraction of traditional TV costs.
How to Track Performance with OTT Advertising
Unlike paid search ads that rely on clicks, OTT and CTV ads are measured differently. Instead of direct click-throughs, we track performance using key metrics that provide deeper insights—similar to traditional TV advertising but with more data.
Here are some of the key performance indicators:
- Reach & Frequency – The number of users who saw your ad and how often they viewed it.
- CPCV (Cost Per Completed View) – The cost for each fully watched ad.
- CPM (Cost Per 1,000 Impressions) – The cost to reach 1,000 viewers.
- Impressions by Location – Breakdowns by geo, state, county, and zip code.
- Views by Device – Insights into whether ads were watched on smart TVs, laptops, mobile devices, etc.
- Branded Search Traffic – An increase in people searching for your law firm online after seeing your ad.
- Call Tracking – Measuring inbound calls from people who saw your ad.
- Lead Generation – Tracking how many new leads are generated after running OTT ads.
While OTT ads don’t always get direct credit for conversions (e.g., someone sees your ad, later searches your firm on Google, and submits a form), they play a vital role in brand awareness. The goal is to maximize the number of leads your firm generates by making your brand top of mind for potential clients.
Where Are OTT Ads Served?
OTT ads appear across a wide range of devices, ensuring your message reaches audiences wherever they stream content. These include:
- Streaming Devices – Apple TV, Chromecast, Roku, Amazon Fire TV, and more.
- Mobile Devices – iPhones, Android smartphones, etc.
- Tablets – iPads and other tablets.
- Computers & Laptops – Desktop and laptop browsers.
- Smart TVs/Connected TVs (CTV) – Any TV connected to the internet.
- Gaming Consoles – Xbox, PlayStation, and similar platforms.
Key OTT Advertising Terms
- OTT (Over-The-Top) – Streaming TV content delivered via the internet, bypassing traditional cable or satellite.
- CTV (Connected TV) – Any television with internet access, capable of streaming OTT content.
- SVoD (Subscription Video on Demand) – Paid streaming services like Netflix, Amazon Prime, and Hulu.
- AVoD (Advertising-Based Video on Demand) – Free, ad-supported streaming platforms like Crackle, Tubi, and The Roku Channel.
- vMVPDs (Virtual Multi-Channel Video Programming Distributors) – Streaming providers offering live TV, such as Sling TV and YouTube TV.
- CPCV (Cost Per Completed View) – The cost paid for each fully watched ad.
- VCR (Video Completion Rate) – The percentage of viewers who watch an ad to the end.
- Linear TV – Traditional broadcast, cable, or satellite television.
By running OTT ads across these devices, law firms can engage potential clients wherever they consume content, making their brand more visible and accessible.
Have Questions?
Visit https://PrimeLegalAds.com to contact us today to discuss your needs and find out if streaming TV Advertising is the right strategy for your law firm. We’re here to help!