Nancy reveals how she transformed from practicing in a marketing-averse legal environment to creating a content ecosystem that positions her as the go-to authority in her niche practice areas. Her “hub and spoke” approach starts with educational blog posts that get repurposed across platforms – from YouTube videos to podcasts, newsletters, and social media – all working together to establish her expertise.

Rather than competing with deep-pocketed firms through advertising volume, Nancy focuses on education and empathy. She shares actionable strategies for generating content ideas (like tracking the questions clients ask and should ask), batching creation for efficiency, and using simple tools anyone can afford. Her iPhone, a basic tripod, and occasionally a music stand as a teleprompter are all she needs to produce daily videos that attract nationwide clients.

The most powerful insight? Nancy’s content strategy has clients approaching her completely pre-sold, saying “Where do I sign?” because they’ve already consumed her educational material. She’s not just marketing services; she’s building relationships through knowledge-sharing that demonstrates her understanding of clients’ needs.

For attorneys intimidated by content creation, Nancy offers reassurance that the process becomes more efficient with practice, estimating she spends just four hours biweekly on writing and 2.5 hours on filming. Her most direct advice cuts through excuses: “You’re not too busy. You just are procrastinating.”

Reach Nancy here:

https://caveylaw.com/
@CaveyLaw on YouTube
@FloridaDisabilityLawyers on Facebook

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Leadership In Law Podcast with host, Marilyn Jenkins
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