The Leadership In Law Podcast
Welcome to the Leadership In Law Podcast with host, Marilyn Jenkins! Cut through the noise. Get actionable insights and inspiring stories delivered straight to your ears – your ultimate podcast for navigating the ever-changing world of law firm ownership.
In each episode, we dive deep into the critical topics that matter most to you, from unlocking explosive growth to building a thriving team. We connect you with successful law firm leaders and industry experts who share their proven strategies and hard-won wisdom.
So, whether you’re a seasoned leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.
07. Tips for Using AI in your Law Firm
07. Tips for Using AI in Your Law Firm with Matthew Fornaro
Unlock the secrets of modern legal practice with our latest episode featuring Matthew Fornaro, a leading business law attorney from South Florida. Discover how Matthew utilizes AI tools like ChatGPT 4.0 and Westlaw’s Co-Counsel to streamline his legal processes, enhancing efficiency while maintaining the highest standards of accuracy. Matthew shares his expertise on using these advanced tools for drafting, legal research, and reviewing information, providing invaluable insights into how AI can save time and reduce costs—without compromising on quality.
Explore the transformative role of AI in your law firm. We also discuss legal mentoring programs and small business coaching.
Matthew explains the critical importance of understanding AI ethics and the necessity of thoroughly reviewing AI-generated content to avoid serious pitfalls, supported by real-world examples of what can go wrong when this step is overlooked. Gain practical tips on how to effectively incorporate AI into your business practices, ensuring productivity and efficiency while prioritizing human oversight. Learn from Matthew’s experience and avoid common errors that can have significant repercussions.
Finally, we discuss the broader implications of AI on business growth, focusing on law firms. Matthew offers practical advice for those new to AI, such as investing in advanced versions and using specialized tools to maximize benefits. Learn effective prompt techniques to refine AI outputs and reduce the need for extensive editing. Matthew also shares valuable tips on maintaining control over AI, ensuring good cash flow, and achieving client satisfaction, alongside accessible mentoring resources through the Kauffman Foundation and the Moran Institute. This episode is a treasure trove of knowledge for anyone looking to integrate AI into their legal practice or business operations.
Connect with Matthew at https://fornarolegal.com
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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06. Finding Joy and Fulfillment in Law with Shawn Masterson
06. Finding Joy and Fulfillment in Law with Shawn Masterson
Unlock the secrets to successful divorce mediation and law firm leadership with Shawn Masterson, senior attorney at Cohn Dussi, LLC and founding partner of Shapiro Dorry Masterson LLC. Shawn shares his fascinating career transition from focusing on creditors’ rights and residential mortgage defaults to mastering the intricacies of divorce mediation. Learn how relationships with real estate agents and mortgage brokers can significantly impact the outcome of divorce proceedings and the importance of handling real estate conveyances correctly to avoid title defects.
Discover the power of mediation in resolving family law disputes and the art of asking the right questions to reach equitable settlements. With Shawn’s background in economics, we explore the application of supply and demand principles in conflict resolution. Dive into marketing challenges in a mediation practice and the potential of social media platforms to build a personal brand. We’ll also compare LinkedIn’s effectiveness for business-to-business interactions versus consumer-focused family law mediation, offering unique insights into digital marketing strategies.
Shawn’s commitment to supporting survivors of domestic violence through local pro-bono cases adds a profound layer to his professional journey. Hear about the emotional and professional rewards of handling pro bono cases, and the vital role of mentorship in the legal profession. Shawn also shares practical tips on managing stress and the importance of continuous learning through books and podcasts. Join us for an episode packed with actionable insights and inspiration for law firm owners aiming to lead with vision and grow their practices.
Connect with Shawn:
https://www.linkedin.com/in/shawn-m-masterson-bb56289
https://cohnanddussi.com/attorney/shawn-m-masterson/
https://www.youtube.com/channel/UC55-TN73-4cQV14o1NynXKg
Stay in touch for his upcoming Podcast!
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.
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05. Build Your Credibility and Authority with a Book | Michael DeLon
05. Build Your Credibility and Authority with a Book | Michael DeLon
Unlock the secrets to building unshakeable credibility through published works with our special guest, Michael DeLon, the credibility coach and president of Paperback Expert.
Ever wondered how a book could transform your professional image? Michael shares his incredible journey from an emotionally draining job to becoming a sought-after marketing expert, thanks to the power of storytelling and faith. Hear his personal tale of marital struggles and divine intervention that led him to discover his true calling. Get inspired by how a pivotal Family Life event changed his life and career trajectory, propelling him to help business owners amplify their marketing efforts.
Dive into the fascinating case of attorney William Frankie, who shifted his career from aspiring baseball player to personal injury attorney, and how his compelling narrative set him apart in a competitive field. Learn how personal stories, like William’s in his book “When Life Throws You a Curveball,” can resonate deeply with clients and build trust.
Michael also reveals the perks of becoming an Amazon bestselling author and the ideal book length to keep readers engaged. From leveraging storytelling to offering comprehensive publishing services, this episode is packed with actionable strategies to elevate your professional standing and credibility. Don’t miss out on the insights from Michael’s “credibility calculator” and how it can help you assess and enhance your credibility score!
Connect with Michael DeLon
Website: https://paperbackexpert.com/
Your Next Step: https://credibilitycalculator.com/
Michael DeLon on Social Media: PodMatch | Facebook | LinkedIn | YouTube
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.
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04. Make the Difference You Were Born to Make with Nicky Billou
04. Make the Difference You Were Born to Make with Nicky Billou
What if you could transform your professional life and find true balance, all while making a substantial income? This episode features the incredible stories of Nicky Billou from The Thought Leader Revolution Podcast, as he navigates his path to success. Nicky, an immigrant from Iran, shares his journey inspired by his father’s dedication to freedom and people-centric business principles. His insights into the entrepreneurial spirit, the power of solving problems, and the importance of building solid relationships will leave you inspired and motivated to rethink your approach to business.
This discussion underscores the crucial difference between being an expert and a thought leader, and why positioning yourself as a recognized authority can propel your career forward.
This episode also covers the importance of personal branding and how reflecting on your life experiences can help you uncover unique strengths. Discover the process of positioning yourself as a thought leader and capturing significant opportunities by overcoming industry-specific challenges. Tune in and equip yourself with the tools to enhance your professional impact and achieve sales success.
Nicky Billou is the number one international bestselling author of the book, Finish Line Thinking: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network.
He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the Cofounder of eCircle Academy (www.eCircleAcademy.com ) where he runs a yearlong Mastermind & Educational program. He’s working with coaches, consultants, corporate trainers, clinic owners, realtors, mortgage brokers and other service-based entrepreneurs, positioning them as authorities in their niche. He’s the creator of the Thought Leader/Heart Leader Designation.
Follow Nicky Billou on Social: LinkedIn | Facebook | Instagram
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw
#marilynjenkins
03. Using the Platinum Rule to Close 50% More Revenue with Nancy Zare
03. Using the Platinum Rule to Close 50% More Revenue with Nancy Zare
Unlock the secrets to mastering client acquisition and retention in the legal field with Nancy Zare, the innovative mind behind the AlikeAbility System. Discover how aligning with your prospects’ values can transform them into loyal clients, and understand the crucial balance between networking and legal work. Through Nancy’s expertise, you’ll learn the five-step system to identifying personality styles and decision-making timelines, all while adopting the Platinum rule of treating others the way they want to be treated.
In our conversation, Nancy dives into the various personality traits of individuals and how these traits shape their reception to different marketing strategies. From methodical thinkers to social butterflies, Nancy provides actionable advice on crafting visibility and credibility tactics tailored to each personality. Hear her journey from psychologist to sales expert and gain insights into personalized sales techniques that drive law firm growth.
Plus, enjoy a heartwarming anecdote about fostering a Yorkshire Terrier and get recommendations for further resources to bolster your legal marketing prowess. Don’t miss out on Nancy’s invaluable wisdom to elevate your practice!
Connect with Nancy Zare on LinkedIn at https://www.linkedin.com/in/nancyzare/
Take her ALikeability Assessment: https://nancyzare.com/alikeability-assessment/
Nancy’s Books: https://nancybooks.link/
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase leads, cases and Profit through digital marketing.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw
#marilynjenkins
Google Business Profile Playbook for Law Firms
02. The Google Maps Playbook for Law Firms
I’m excited to do this training to help you rank in the local searches and get more clients, & Revenue!
The Google Maps Playbook for Law Firms
How to Dominate Your Local Searches! Learn how to take advantage of the #1 place your future clients are clicking and calling when in need.
What You’re Going To Learn…
The latest updates with the Google Map Listing
5 Biggest Issues that could be preventing you from ranking
Our proven model for ranking in the 3 pack
Best tools systematize and automate the heavy lifting
If you’d like to watch the full webinar, please use this link:
https://event.webinarjam.com/channel/LMZ-GBPPlaybook
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw
#marilynjenkins
Unlocking the Power of Social Media for Law Firm Success
01. Unlocking the Power of Social Media for Law Firm Success
Join host Marilyn Jenkins in exploring Social Media Marketing for Law Firms to build your consistent referral channel!
Can social media become your law firm’s secret weapon for client referrals? Tune in to uncover how turning your social media channels into a powerhouse of credibility and trust can transform your practice. We’ll break down the essential elements of effective social media marketing tailored for law firms, from platform selection—like Facebook, Instagram, YouTube, LinkedIn, and TikTok—to understanding the unique benefits each offers your practice. Learn why social media marketing is not only more cost-effective than traditional advertising but also a game-changer for increasing exposure, driving website traffic, and boosting your SEO.
Consistency is key to conquering social media algorithms, and we’ll show you how to keep your content in the spotlight. Discover the 80/20 rule for balancing self-promotion with educational content, crafting a strategic posting schedule that resonates with your audience. We’ll share practical tips on leveraging automation tools and batching content for efficiency, and debunk the myth that high-quality videos require expensive gear. Plus, actionable strategies to understand audience preferences and repurpose content across multiple platforms will ensure your law firm’s social media presence is both impactful and sustainable. Get ready to elevate your social media game with these expert insights!
Watch the full webinar here: https://event.webinarjam.com/channel/LMZ-SMMWebinar
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
Leadership In Law Podcast Intro
Leadership In Law Podcast Intro
We are happy to announce the Leadership In Law Podcast will be launching in early July 2024!!
Reach out if you are interested in being a guest
Ready to Level Up Your Marketing?
There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success.
Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them.
Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.
If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://lawmarketingzone.com/bookacall
Get a Free Internet Marketing Strategy Evaluation
If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your C.A.S.E. Growth Session now.
