The Leadership In Law Podcast
Welcome to the Leadership In Law Podcast with host, Marilyn Jenkins! Cut through the noise. Get actionable insights and inspiring stories delivered straight to your ears – your ultimate podcast for navigating the ever-changing world of law firm ownership.
In each episode, we dive deep into the critical topics that matter most to you, from unlocking explosive growth to building a thriving team. We connect you with successful law firm leaders and industry experts who share their proven strategies and hard-won wisdom.
So, whether you’re a seasoned leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.
S02E58 Fiduciary-Driven Advice with Adam Koós
S02E58 Fiduciary-Drive Advice with Adam Koos
What’s the point of building wealth if you never have time to enjoy it? This question gets to the heart of why so many successful law firm owners find themselves trapped in practices that demand everything but deliver frustratingly little freedom.
Adam Koós, President of Libertas Wealth and Investopedia Top 100 Advisor, shares powerful insights on how attorneys can break the cycle by rethinking their practice approach. With experience guiding clients through four market crashes since 2001, he explains why law firm owners need a true fiduciary for unbiased financial advice.
Adam reveals that 80% of business owners’ net worth is tied to their companies, yet 80% never sell—they simply dissolve. This eye-opening stat underscores the need for attorneys to start exit planning early. With the right continuity plans, buy-sell agreements, and succession strategies, law firm owners can protect their biggest asset while boosting profitability and work-life balance.
For attorneys behind on retirement planning, Adam shares tax-saving strategies like cash balance plans allowing $150K+ in annual pre-tax savings. He also urges successful firms to replace SEP and SIMPLE IRAs with 401(k) plans and profit-sharing to cut taxes and build wealth faster.
The most surprising insight? Starting exit planning now—whether selling in three or thirteen years—brings immediate benefits: happier teams, smoother operations, higher profits, and the freedom to seize unexpected opportunities. As Adam says, “You do it now so you can be ready to sell anytime.”
Reach Adam here:
https://libertaswealth.com/ and https://elevateandexit.com/
https://www.linkedin.com/in/adamkoos/
https://www.facebook.com/LibertasWealth/
https://www.instagram.com/adamdkoos/
https://www.tiktok.com/@theretirementfidu
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
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Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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S02E57 Lessons in Leadership and Firm Growth with Ross Pitcoff
S02E57 Lessons in Leadership and Firm Growth with Ross Pitcoff
Ross Pitcoff has built something remarkable – transforming his solo law practice into the 11th fastest growing small law firm in America. How did he do it? The managing partner of Pitcoff Law Group shares his extraordinary journey with both candor and wisdom.
“Operating a business internally is very different than looking externally,” Ross explains, likening leadership to conducting an orchestra. “It’s about figuring out where everybody’s supposed to sit, getting the right people in the right seats, and making sure everybody stays in tune.” This orchestral approach has proven remarkably effective, enabling his firm to grow from zero employees to a team of 15 professionals across three states in just a few years.
What sets Ross apart is his commitment to personal growth as the foundation for professional success. He overcame imposter syndrome through disciplined morning routines, clear goal-setting, and visualization – practices he continues today. His leadership philosophy combines stoic principles with modern business strategies, relying heavily on fractional C-suite advisors who specialize in law firm growth. “We want to stand on the shoulders of giants,” he says, emphasizing how crucial expert guidance has been to their meteoric rise.
Perhaps most refreshing is Pitcoff’s egalitarian approach. Rejecting rigid hierarchies he witnessed at previous firms, he has cultivated a culture where every team member is valued equally regardless of role. This horizontal leadership model, combined with a virtual operating structure, challenges traditional assumptions about how law firms must function. His ultimate advice? “Be kind. If you want to be a leader, learn to be kind first.” This deceptively simple philosophy, paired with the courage to have difficult conversations, forms the foundation of his remarkable success.
Reach Ross here:
www.pitcofflawgroup.com
https://facebook.com/pitcofflawgroup
https://linktr.ee/pitcofflawgroup
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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S02E56 Hub and Spoke Marketing Simplified with Nancy Cavey
S02E56 Hub and Spoke Marketing Simplified with Nancy Cavey
What if potential clients were already sold on hiring you before they even reached out? That’s the reality attorney Nancy Cavey has created through her innovative content marketing approach, and in this episode, she breaks down exactly how she does it.
Nancy reveals how she transformed from practicing in a marketing-averse legal environment to creating a content ecosystem that positions her as the go-to authority in her niche practice areas. Her “hub and spoke” approach starts with educational blog posts that get repurposed across platforms – from YouTube videos to podcasts, newsletters, and social media – all working together to establish her expertise.
Rather than competing with deep-pocketed firms through advertising volume, Nancy focuses on education and empathy. She shares actionable strategies for generating content ideas (like tracking the questions clients ask and should ask), batching creation for efficiency, and using simple tools anyone can afford. Her iPhone, a basic tripod, and occasionally a music stand as a teleprompter are all she needs to produce daily videos that attract nationwide clients.
The most powerful insight? Nancy’s content strategy has clients approaching her completely pre-sold, saying “Where do I sign?” because they’ve already consumed her educational material. She’s not just marketing services; she’s building relationships through knowledge-sharing that demonstrates her understanding of clients’ needs.
For attorneys intimidated by content creation, Nancy offers reassurance that the process becomes more efficient with practice, estimating she spends just four hours biweekly on writing and 2.5 hours on filming. Her most direct advice cuts through excuses: “You’re not too busy. You just are procrastinating.”
Reach Nancy here:
https://caveylaw.com/
@CaveyLaw on YouTube
@FloridaDisabilityLawyers on Facebook
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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S02E55 Leading with Emotional Intelligence with Lexlee Overton
From courtroom panic attacks to coaching thousands of attorneys nationwide, Lexlee Overton’s journey reveals the profound connection between emotional intelligence and law firm success. This eye-opening conversation explores why managing energy—not just time—determines whether your firm thrives or merely survives.
Lexlee shares the science behind why lawyers struggle: when we’re stressed, our bodies trigger 1,400 biochemical responses that block access to our creative, strategic thinking abilities. The result? Decreased performance, burnout, health issues, and ultimately, diminished profitability. What began as Lexlee’s personal quest to manage courtroom anxiety evolved into a transformative coaching methodology that’s changing how law firms approach leadership.
Discover practical, science-backed techniques to shift your team’s energy immediately. Learn why Google’s research identified psychological safety—not intelligence or education—as the foundation of high-performing teams. Lexlee explains how simple practices like morning gratitude routines and team “wins” create neural pathways that boost happiness, engagement, and performance.
For firm owners, the message becomes clear: team coherence depends on individual coherence, starting with leadership. “If your team isn’t performing the way you want, it has something to do with you,” Lexlee notes. Whether you’re managing stress, building resilience, or creating a culture where vulnerability is valued, this episode delivers actionable wisdom to transform your practice.
Ready to revolutionize your leadership approach? Connect with Lexlee at mindoverlaw.com or mention “Leadership in Law” on her social media to receive her exclusive energy practice tools designed specifically for attorneys.
Reach Lexlee here:
Website: http://www.mindoverlaw.com
Linkedin: https://www.linkedin.com/in/lexleeoverton
Facebook: https://www.facebook.com/lexlee.overton
YouTube: https://www.youtube.com/@mindoverlaw
Instagram: https://www.instagram.com/lexleeoverton
Energy Practices: https://lexlee-overton.kit.com/63773a1c71
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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S02E54 Build A Predictable And Scalable Referral System with Devin Sizemore
Ever wonder why your network isn’t generating the high-quality referrals you know it should? The answer might surprise you. In this eye-opening conversation with connection expert Devin Sizemore, we uncover the fundamental flaw in how most legal professionals approach referrals and networking.
Devin reveals his Connection Expansion System that has transformed referral generation for professionals across industries. The breakthrough insight? Stop chasing clients directly and start connecting strategically with those who have access to your ideal clients. It’s a subtle but powerful shift that removes the friction that typically prevents people from making introductions.
What makes this approach so refreshing is its focus on genuine relationship building rather than transactional networking. The system starts with a simple check-in email that puts the other person first, followed by structured connection meetings where you learn enough about them to actually add value. By controlling the elements you can control—consistent outreach, meaningful conversations, and strategic introductions—you create a referral ecosystem that works predictably and authentically.
The results speak for themselves. Within 6-8 weeks of implementing this approach, you can expect to see a significant increase in strategic introductions and referrals. As Devin shares, “In January alone, I personally sent out 100 connections and received 33 in return—that’s 33 people on my calendar for February that I didn’t have to chase.”
Whether you’re looking to reignite your existing network or build a powerful new one, this episode provides the exact scripts, meeting structures, and follow-up systems you need. Ready to become one connection away from transforming your practice? Listen now, take notes, and commit to just one connection meeting a day. Your future self will thank you.
Reach Devin here:
https://devinsizemore.com/
https://a.co/d/cKn1Mcd
https://www.linkedin.com/in/dpsizemore/
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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S02E53 Vision, Values, & Having it ‘All’ with Brian Glass
What if your law firm could be designed around your life rather than the other way around? Brian Glass, trial lawyer and entrepreneur extraordinaire, reveals how he built a multimillion-dollar practice while prioritizing family dinners and coaching youth sports.
Brian advocates for rejecting conventional business wisdom that focuses solely on revenue targets or copying others’ success. He encourages finding your own authentic path based on what genuinely matters to you. This philosophy has yielded impressive results for him personally—securing Virginia’s largest auto accident verdict of 2022 ($4.2 million) while simultaneously growing his firm’s revenue by 383% over four years.
Brian discusses the difficult transition from hands-on management to visionary leadership, describing it as a “two steps forward, one step back” process. He recommends the Entrepreneurial Operating System (EOS) framework to establish accountability and vision planning that supports growth while maintaining personal priorities.
Brian leverages Google Business Profiles and content repurposing for marketing, while running a coaching program with his father for small law firms. Their coaching stands out by optimizing clients’ time and money rather than selling unnecessary services, creating a more valuable client-focused approach.
This episode delivers actionable strategies from someone who’s achieved remarkable success without surrendering what matters most in life.
Reach Brian here:
LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/
Website: http://www.benglasslaw.com/
Instagram: https://www.instagram.com/thebrianglass/
Facebook: https://www.facebook.com/profile.php?id=61554707874110
Tiktok: https://www.tiktok.com/@thebrianglass
Youtube: https://www.youtube.com/channel/UC-rZrcr90ob7pgK6urStw5g
Life Beyond the Briefs: https://podcasts.apple.com/ph/podcast/life-beyond-the-briefs/id1651002001
2nd Edition Book: https://www.greatlegalmarketing.com/transform-your-firm-s-marketing
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
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A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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S02E52 Building Your Leadership Skills with Davina Frederick
Your law degree prepared you for the courtroom—not for leading a team. In this compelling conversation, Davina Frederick, founder of Wealthy Woman Lawyer, shares the leadership insights that transformed her own practice and now help women attorneys scale their firms to seven figures “with total ease.”
The distinction between management and leadership emerges as a critical insight for growing firms. While management focuses on daily operations and task execution, leadership requires vision-casting and inspiration. As Davina explains, “Your role as CEO is to craft a vision and inspire people who are excited about that mission.” This visionary component often feels foreign to attorneys trained in technical excellence rather than inspiring others.
Delegation failures represent one of the biggest growth barriers for expanding firms. Davina outlines her two-step methodology: setting crystal-clear expectations and establishing routine reporting structures. The delegation breakthrough comes when leaders communicate not just what needs doing, but why it matters to the firm’s larger mission. This context empowers team members to make aligned decisions without constant supervision.
Perhaps most surprising is how people-pleasing tendencies can sabotage leadership effectiveness. Many high-achieving attorneys developed their work ethic through seeking approval, yet leadership requires making difficult decisions that won’t please everyone. This psychological shift represents one of the most challenging transitions for growing firm owners.
Ready to evolve from solo practitioner to true leader? Connect with Davina at wealthywomanlawyer.com and discover how her coaching programs help women attorneys build thriving, sustainable practices that don’t lead to burnout.
Reach Davina here:
Website: https://www.wealthywomanlawyer.com
Free Training: https://wealthywomanlawyer.com/build-wealth-generating/
Davina’s book: https://amzn.to/4ekwiPi
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
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A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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S02E51 How Digital Billboards Can Help Your Digital Marketing with RJ Schultz
In this engaging episode, we dive deep into the world of billboard advertising with RJ Schultz, COO of Blip, a revolutionary platform that empowers businesses to leverage out-of-home advertising like never before. Discover the innovative ways billboards can become a powerful tool in your marketing strategy, regardless of your budget. RJ shares insights from his extensive experience in advertising technology and highlights how traditional billboard placements can complement digital marketing campaigns for maximum impact.
We explore captivating case studies, including McDonald’s successful use of billboard ads layered with social media outreach, demonstrating how this approach can lead to impressive revenue increases. RJ also reveals the psychological advantages of billboard advertising, emphasizing how prolonged exposure in physical spaces enhances brand recall and consumer engagement. You’ll also learn about intriguing innovations in retargeting strategies that integrate billboard advertising with modern digital touch points to create a seamless customer journey.
With actionable insights and valuable takeaways, this episode is a must-listen for anyone looking to elevate their advertising game and grow their law firm. Connect with RJ Schultz on LinkedIn, and visit offers. blipbillboards.com/podcast to discover special offers on billboard advertising for our listeners. Don’t miss your chance to harness the full potential of billboard advertising! Subscribe, rate, and review to support the show!
Reach RJ here:
https://www.blipbillboards.com/
https://www.linkedin.com/company/blip-billboards
25% matching offer here: https://offers.blipbillboards.com/podcast
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
50 The Secrets to Thriving as a High-Achieving Woman with Jo Stone
Life in a high-achieving role often leads to stress, burnout, and questioning one’s path. In this enlightening episode, Jo Stone, founder and CEO of The Balance Institute, shares her story from executive burnout to establishing a fulfilling career focused on helping other women navigate similar challenges. Through a blend of personal anecdotes and professional insights, Jo provides a deeper understanding of what it means to truly succeed in life without compromising mental health and happiness.
Throughout the conversation, we dive into Jo’s past experiences in the corporate world, revealing how societal expectations can lead to pursuing dreams that might not align with one’s true self. She emphasizes the necessity of reevaluating what “having it all” truly means and encourages listeners to embark on their own journeys of self-discovery. Jo introduces listeners to her “triple P trifecta” concept, addressing how perfectionism, procrastination, and people-pleasing can derail high-achieving women. She emphasizes the importance of self-awareness and actionable strategies to overcome these challenges.
This episode is packed with practical tools for creating boundaries, fostering self-care, and implementing a mindset shift that encourages women to confidently own their space in the workplace. Tune in for this empowering and insightful conversation, and take the first step toward redefining your success! Don’t forget to subscribe, share your thoughts, and help us spread the message of balance and fulfillment in life and work!
Reach Jo here:
https://www.balanceinstitute.com/book
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
49 How Google Knowledge Panels Help Your Overall SEO with Jason Barnard
Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind CaliCube. Discover how Google’s knowledge panels operate and why you don’t need to be a celebrity to command authority in your niche. This episode guarantees a comprehensive understanding of how to shape Google’s perception of your brand through consistent and accurate narratives across the digital landscape.
Jason shares his transformative journey from a cartoon voice actor to a recognized entrepreneur, illustrating the power of mastering digital brand intelligence. We delve into innovative strategies that move beyond traditional SEO, focusing on becoming a trusted source within your field. Explore the importance of coherent messaging and how you can guide search algorithms to see you as a credible authority, no matter the size of your entity.
Gain valuable insights into the evolving landscape of digital identity, including the debated value of Wikipedia pages versus the robust capabilities of Google’s knowledge graph. Discover why a Google Business Profile is crucial for local visibility and how knowledge panels can boost credibility on a larger scale. We also tackle the limitations of various platforms like ChatGPT and Siri and discuss the necessity of a diversified online strategy. Join us for an episode packed with strategies to enhance your brand’s online presence and influence.
Reach Jason here:
The Law Firm Growth Guild is designed to help you learn and use proven marketing strategies, grow your firm smarter, and scale your law firm predictably.
Visit https://checkout.lawmarketingzone.com to find out more and to join the private community.
My team and I are adding new content weekly so you can be intentional about your growth and development each week.
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
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#leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins
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Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.
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