Law Marketing Zone Blog
Practice Area-Specific SEO Strategies That Actually Work
If you’re still treating SEO like a one-size-fits-all commodity, you’re leaving money on the table — and lots of it. Personal injury lawyers might have cracked the SEO code years ago but for the rest of you? It’s time to get surgical, strategic, and downright ruthless...
Common SEO Mistakes Law Firms Make and How to Avoid Them
Law firms strive to attract more clients, but sometimes they miss the mark with their online presence. SEO plays a critical role in making sure a law firm shows up in search results when potential clients are looking for legal help. However, mistakes in SEO can hinder...
Why Streaming TV Advertising Is Transforming Law Firm Marketing
In an era where digital transformation touches every aspect of business, law firms are discovering a powerful new avenue for client acquisition: streaming TV advertising. As traditional television viewership continues to decline, with over 90% of adults aged 18-49 now...
Strategies to Improve Search Rankings for Law Firms
For law firms looking to attract more clients, being visible online is crucial. Search rankings play a big role in how often potential clients find you on the internet. Improving these rankings means your law firm shows up closer to the top when someone searches for...
5 Creative Ways to Get More Reviews for your Law Firm
Look, let’s cut through the nonsense. If your law firm isn’t aggressively collecting client reviews in 2025, you’re practically HANDING business to your competitors. That’s not hyperbole — it’s cold, hard reality. The TRUTH About Reviews That Most Law Firms Don’t Want...
Why Your Law Firm’s Google Rankings are Dropping: Hidden Technical Issues Most Legal Websites Face
Here’s the brutal truth most SEO “experts” won’t tell you: Law firm websites are uniquely vulnerable to technical SEO problems that can torpedo your rankings overnight. After auditing over 300 legal websites, I can tell you that 91% of them hemorrhage potential...
Beyond Personal Injury: Practice Area-Specific SEO Strategies That Actually Work
Personal injury lawyers might have cracked the SEO code years ago, but for the rest of you? It’s time to get surgical, strategic, and downright ruthless about your online visibility. The Brutal Truth About Generic Legal Marketing Most law firms are doing SEO wrong....
From Consultation to Client: Optimizing Your Law Firm’s Website for Conversion, Not Just Traffic
Most law firms make a fatal mistake: They obsess over website traffic while completely ignoring the critical art of turning those visitors into paying clients. Traffic without conversion is like having a packed courtroom with no jury verdict. Worthless. Let’s break...
Streaming TV Advertising: What You Need To Know
Streaming TV may be the (relatively) new kid on the digital advertising block but it is already making its presence felt with an increasing number of brands adopting the medium into their advertising efforts. Offering advertisers the precise targeting and...
Why Law Firms Struggle with Local SEO and How to Fix It
Local SEO can be tricky for many law firms. Despite best efforts, legal practices often struggle with getting noticed by the right audience in their area. Being visible in local searches is crucial because potential clients usually start their search for legal help...