Law Marketing Zone Blog
Top SEO Tips to Improve Your Law Firm’s Website Visibility
Running a law firm these days means standing out. It isn't just about being good at law anymore. You’ve also got to be visible online, where potential clients are actively searching for legal help. If your firm's website is hiding in the shadows of the internet,...
10 Dangerous Signs Your Law Firm’s Website is Costing You $100,000+ in Lost Cases Every Year
Your website isn't just a digital brochure – it's the most important salesperson in your entire firm. And if it's not performing, you're hemorrhaging money every single day. While you're reading this, potential high-value clients are making split-second decisions...
Streaming TV/CTV/OTT Advertising for Attorneys
While your competitors are missing out, your law firm can dominate streaming TV advertising where your ideal clients spend hours daily. Law Marketing Zone® has helped savvy attorneys claim their "first-mover advantage" in this explosive medium – with ROI figures that...
Using Social Media Marketing to Engage Legal Clients: A Guide
Engaging clients through social media is an essential strategy for law firms seeking to expand their outreach and influence. Social media platforms offer a unique opportunity to connect with both current and potential clients. Using the right strategies helps law...
Practice Area-Specific SEO Strategies That Actually Work
If you’re still treating SEO like a one-size-fits-all commodity, you’re leaving money on the table — and lots of it. Personal injury lawyers might have cracked the SEO code years ago but for the rest of you? It’s time to get surgical, strategic, and downright ruthless...
Common SEO Mistakes Law Firms Make and How to Avoid Them
Law firms strive to attract more clients, but sometimes they miss the mark with their online presence. SEO plays a critical role in making sure a law firm shows up in search results when potential clients are looking for legal help. However, mistakes in SEO can hinder...
Why Streaming TV Advertising Is Transforming Law Firm Marketing
In an era where digital transformation touches every aspect of business, law firms are discovering a powerful new avenue for client acquisition: streaming TV advertising. As traditional television viewership continues to decline, with over 90% of adults aged 18-49 now...
Strategies to Improve Search Rankings for Law Firms
For law firms looking to attract more clients, being visible online is crucial. Search rankings play a big role in how often potential clients find you on the internet. Improving these rankings means your law firm shows up closer to the top when someone searches for...
5 Creative Ways to Get More Reviews for your Law Firm
Look, let’s cut through the nonsense. If your law firm isn’t aggressively collecting client reviews in 2025, you’re practically HANDING business to your competitors. That’s not hyperbole — it’s cold, hard reality. The TRUTH About Reviews That Most Law Firms Don’t Want...
Why Your Law Firm’s Google Rankings are Dropping: Hidden Technical Issues Most Legal Websites Face
Here’s the brutal truth most SEO “experts” won’t tell you: Law firm websites are uniquely vulnerable to technical SEO problems that can torpedo your rankings overnight. After auditing over 300 legal websites, I can tell you that 91% of them hemorrhage potential...