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The New SEO Playbook for Law Firms: Win the Click Before Your Competitor Does

The New SEO Playbook for Law Firms: Win the Click Before Your Competitor Does

by Marilyn Jenkins | Mar 4, 2026 | Blog

If you’re a law firm and you think SEO is just about adding keywords to your website, you’re playing an outdated game. Search has evolved. Today, Google cares less about how many times you say “personal injury lawyer” and more about whether your page truly answers...
How Managing Partners Should Think About Marketing (Like an Investment, Not an Expense)

How Managing Partners Should Think About Marketing (Like an Investment, Not an Expense)

by Marilyn Jenkins | Feb 24, 2026 | Blog

Let me say this bluntly. If you’re a managing partner still treating marketing like overhead, you’re capping your own firm’s growth. You don’t “spend” on marketing. You invest in client acquisition. And if you don’t know the difference, you’re running your firm like a...
Law Firm Marketing in Houston as Firms Plan for Spring Success

Law Firm Marketing in Houston as Firms Plan for Spring Success

by Marilyn Jenkins | Feb 22, 2026 | Blog

As February winds down, we know spring is right around the corner in Houston. That makes now a good time for law firms to step back and look at how well their marketing efforts are lined up for the busy season ahead. When things are calm, it’s easier to spot weak...
How to Get on Google’s First Page (Without Begging, Hoping, or “Waiting for SEO to Work”)

How to Get on Google’s First Page (Without Begging, Hoping, or “Waiting for SEO to Work”)

by Marilyn Jenkins | Feb 18, 2026 | Blog

Let’s get something straight. Google’s first page is not a participation trophy. It’s not random. And it’s not reserved for the biggest brands with the biggest budgets. It’s earned. And if you’re serious about getting there, you need to stop thinking like a hobbyist...
Law Firm Lead Generation What Matters Most for Houston Attorneys

Law Firm Lead Generation What Matters Most for Houston Attorneys

by Marilyn Jenkins | Feb 15, 2026 | Blog

As February moves along, many attorneys in Houston are already thinking ahead to spring. With warmer weather comes a busier schedule, which makes now a smart time to focus on lead flow. When things start slowing down, it’s easy to blame the market or season. But...
How Much Time Should a Law Firm Really Spend on Marketing? (The Answer Most Attorneys Don’t Want to Hear)

How Much Time Should a Law Firm Really Spend on Marketing? (The Answer Most Attorneys Don’t Want to Hear)

by Marilyn Jenkins | Feb 11, 2026 | Blog

Let me give it to you straight. If you’re a law firm owner asking, “How much time should I spend on marketing?” what you’re really asking is, “What’s the bare minimum I can get away with?” And that question is costing you money. Because here’s the hard truth:...
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