Law Marketing Zone Blog

What Is Keyword Research and Why Should You Care?When building a law firm’s website, there’s more to it than just how it looks. Before you even start designing, keyword research can help you figure out what your website should include. It’s like making a plan based on...

The landscape of legal marketing is changing fast. As technology advances and client expectations evolve, law firms in Houston are finding it essential to keep up with these shifts to stay relevant and competitive. With the legal industry leaning heavily on...

How Online Reviews on Google Help Law Firms Stand Out For law firms aiming to grow their client base, visibility is key. One of the most effective ways to improve local visibility is by collecting reviews on your Google Business Profile (formerly Google My Business)....

Online advertising is becoming a key player for attorneys. As more people turn to the internet when seeking legal services, having an online presence is vital for law firms to remain competitive. With the right online advertising strategies, attorneys can make sure...

If your website is performing well in Google, congratulations — but make no mistake: that visibility puts a target on your back. Let me give it to you straight. There’s a dirty little secret in the world of digital marketing: Negative SEO is real, it’s vicious,...

Creating a user-friendly website is like setting up a welcoming front desk for your law firm. It's often the first point of contact potential clients will have, and first impressions count. Your website should resonate with clarity and efficiency, giving visitors a...

If your law firm wants to attract more clients locally, visibility is everything. One of the most effective ways to stand out in local searches, especially in the competitive legal space, is by earning consistent Google reviews from your clients. We always emphasize...

Content marketing is a game-changer for legal practices looking to stand out in a crowded market. For law firms, this strategy is vital to educate potential clients about legal services, showcase expertise, and build trust. In Houston, Texas, where competitive legal...

These days, your next client isn’t sitting behind a desk — they’re tapping on a phone, racing between meetings, stuck in traffic, or sneaking a few minutes between obligations. According to a MyCase study, a staggering 89% of attorneys now rely on smartphones to...

Managing your law firm's reputation is like keeping your office tidy and welcoming. It's important not only for attracting new clients but also for maintaining the trust of those you already serve. People are more likely to choose a law firm that projects confidence...