Google Guaranteed / Local Services Management

3 REASONS WHY YOUR FIRM NEEDS GOOGLE GUARANTEED

Google Guaranteed or LSAs are a great way to grow your firm online. They can help you rank at the top of Google, build trust with customers, and pay only for leads that come your way.

What are Google LSAs?

LSA stands for local services ads, and they are a new way to advertise your firm on Google. They appear at the top of Google search results when someone searches for a local service. For example, if someone searches for “family law attorney near me.”

What does it mean to be a “Google Guaranteed” Business?

LSAs display a Google Guaranteed badge next to your business name, which means you have passed a background check and meet Google’s quality standards. This badge gives potential customers more confidence to choose your firm over others.

The process consists of Google verifying the business’s license insurance and conducting background checks. To keep services in check and consistent, it also offers a refund of up to $2,000 if the customer is unsatisfied with the service.

How Do Google LSAs Work?

Google LSAs work differently from other types of online advertising because instead of paying per click or impression, you pay per lead. You can set your budget and choose the local geo-target areas and services you want to advertise for. You can also pause or resume your ads at any time.

What is considered a lead?

A lead is also known as a conversion, is when someone calls you or sends you a message through local services ads.

Why Do You Need LSA’s?

Google LSAs can help your firm get more exposure, credibility, and customers online. Here are the 3 reasons why you should opt into Google LSAs for your firm.

1. You get to rank at the top of Google. 

Reach more people who need your service, as your ads will appear above the organic search results and regular ads, meaning more visibility and clicks. 

According to Google, “Local businesses that use Google LSAs get an average of 13% more calls than those that don’t.”

Google LSAs are designed to match your service with people looking for it in your area. You can specify the types of services you offer, the areas you serve, and the times you are available. This way, you get more relevant leads and avoid wasting time on inquiries that don’t fit your criteria.

2. You get to build trust with customers and credibility.

Google LSAs show that you are a reputable and reliable law firm that Google has vetted. Customers are more likely to choose a Google Guaranteed business than one that is not.

3. You pay only for leads, not clicks.

As a cost-effective way to advertise your business online, Google LSAs allow you to pay only when someone contacts you through the ad, which means you don’t waste money on clicks that don’t convert into customers. You also get to set your own budget and adjust it anytime.

Pro-tip: You can also track your leads and performance through the Google Local Services app.

What our Google Guaranteed Program Includes

1. Complete LSA onboarding:

Account creation and verification (Business & background checks) with profile optimization.

2. Ongoing account management:

• Budget recommendations, bidding adjustments.

• Call tracking + recording with phone call analysis.

• Manual rating of calls to determine state of lead (Booked, Dispute, and Archive).

• Keep LSA profile up to date with all licensing, categories, relevant services, and service area with recommendations for expansions.

3. Reporting

Live dashboard with automated weekly/monthly reports

4. Review Management

• Sending out review requests from the LSA Dashboard.

• Review responses for both positive and negative ratings. (Dispute of reviews who do not meet the Google TOS.

Want help with your Google Guaranteed / Local Services Ads? Use the link below to book a C.A.S.E. Growth Session!

Ready to Level Up Your Marketing?

There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success.

Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them.

Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.

If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://lawmarketingzone.com/bookacall

Get a Free Internet Marketing Strategy Evaluation

If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your C.A.S.E. Growth Session now.