20. Using Social Media to Grow Your Law Firm with Kelli Jones
Curious about how to elevate your legal practice using social media? Discover the journey of Kelli Jones, a pioneering virtual lawyer who has transformed her career by harnessing the power of Instagram and Threads. You’ll gain exclusive insights into her innovative marketing techniques, from capturing the attention of her target audience to seamlessly transitioning them from followers to clients through strategic lead magnets. Kelli’s story from nonprofit and commercial litigation to founding her own firm in 2020 is a masterclass in adapting to the digital age, offering both inspiration and practical advice for legal professionals and entrepreneurs alike.
Ever wondered how to harness social media to grow your business in the fitness and service industries? This episode reveals the secrets of effective platform use, focusing on tailored strategies to connect with niche audiences. Whether it’s the nuanced art of selecting ideal hashtags or the confidence-boosting power of Instagram Stories, you’ll walk away equipped to engage with your audience more purposefully. The discussion moves beyond just tools, spotlighting the significant presence of service-based and beauty businesses and how they thrive using online marketing. Get ready to realign your approach and reach your potential clients where they are.
Navigating the world of social media advertising can seem daunting, but this episode breaks it down with clarity and confidence. Explore the strategic nuances of platforms like TikTok, Instagram, and LinkedIn, and learn how to use Instagram’s ads manager to target a lookalike audience effectively. Kelli shares her evolving journey with ads, from boosting high-performing posts to the challenges of repurposing content on LinkedIn. Community support is vital, and we emphasize the importance of staying connected with fellow law firm owners through resources like lawmarketingzone.com. Prepare to lead with vision and transform your firm’s online presence.
Kelli Jones is a lawyer for small business owners and entrepreneurs, helping them legally protect their businesses, mainly through federal trademark registration and contracts. Kelli has been practicing law for over 9 years and opened her law firm during COVID. Her goal is to help make the legal side a little less boring and to encourage proactive legal protection to save time, money, and stress.
Reach Kelli here:
https://www.instagram.com/lawyerkelli_
https://www.kellijoneslaw.com
https://www.tiktok.com/@lawyerkelli
Get a FREE copy of “The Ultimate Online Marketing Checklist for Law Firms” at
https://lawmarketingzone.com/ultimate-checklist
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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